Manifesto
The World Obesity Federation predicts that by 2035, more than 50% of the world’s population will be living with overweight or obesity if no significant action is taken.
“As a global specialist in personal insurance, BNP Paribas Cardif is proud to be able to contribute to the advancement of scientific research and the prevention of obesity, a social issue that affects an increasingly large proportion of all populations”, said Pauline Leclerc-Glorieux, Chief Executive Officer of BNP Paribas Cardif and member of the Executive Committee of BNP Paribas.
BNP Paribas Cardif’s obesity prevention programme has already benefited 650,000 children and 2 million people, including their family members, in 13 countries.
Eating well increases life expectancy
According to the World Health Organization, four million people die each year from conditions that are linked to obesity. Obesity brings an additional risk of cardiovascular disease, hypertension, diabetes, and many other chronic health conditions, which can impact life and work. The pervasiveness of eating disorders, complications related to Covid-19 – including long Covid – and mental health problems are also potentially linked to obesity.
Obesity is therefore a key concern for our activity as a personal insurer.
Vision :
We believe that obesity can be defeated through better access to education, information and scientific advances. This approach promises better health for our customers, employees and partners.
Our convictions :
- Obesity is a concern for our future: statistics show the beginning of a radical change, whether in national and international recommendations and regulations, in the media or in the involvement of the pharmaceutical industry.
- It is easier to achieve results at the local level, by working with communities (schools, cities, etc.) and families.
- Funding must be allocated at the same local level, by supporting the right actor in the right place at the right time.
- Obesity is not an individual disease but a social issue that can be caused by genetic and hereditary aspects, such as the prevalence of ultra-processed foods in our diet, as demonstrated by advanced medical research
- We are the first insurance company to make the decision to fight obesity, and we are determined to establish our leadership role in this sector, benefiting from the relationship of trust we demonstrate with our customers and partners.
Our mission :
As a global specialist in personal insurance, BNP Paribas Cardif is proud to be able to contribute to the advancement of scientific research and the prevention of obesity, a social issue that affects an increasingly large proportion of all populations, including our customers, employees and partners.
We want to raise awareness of the issues related to obesity.
We are committed to supporting targeted scientific research, as well as initiatives that aim to educate and support individuals and families to implement healthier habits in terms of diet, physical activity and other health issues in the countries where BNP Paribas Cardif operates.
Our objective :
To perpetuate BNP Paribas Cardif’s role as a corporate citizen.
Our motto: “Helping people to better protect themselves in order to project a better future”.
We want to highlight our difference in social responsibility by focusing on:
- A global and fundamental health problem.
- This is a societal issue that is directly related to BNP Paribas Cardif’s role as an insurer for individuals.
- A common cause supported by BNP Paribas Cardif entities in France and abroad.
We aim to bring about fundamental changes in lifestyles by providing financial support and partnering with:
- Doctors and nutrition experts who provide us with scientifically valid information and advice.
- Local and international partner NGOs with expertise in teaching young people on social issues.
These partnerships also make it possible to disseminate messages on nutrition to our employees, those of our distribution partners and their customers.
The figures :
After three years of existence, the programme has been able to reach 650,000* children and 2 million* people, including their family members, in 13 countries.
*Children affected in schools according to the indications of our partner NGOs X average number of people per household per country according to the OECD estimate.
The statistics of our partner NGOs show concrete results as a result of simple actions at the local level:
In Germany
In a study that randomized 64 daycare settings with 2658 preschool children to either TigerKids (Program of the NGO Stiftung Kindergesundheit) or no intervention, the frequency of overweight and obesity combined after one year was 26% lower with TigerKids than in control daycares that did not apply the programme. Other results of the TigerKids evaluations were that with TigerKids, children were significantly more likely to eat fruits and vegetables at home and drank significantly fewer high-calorie beverages than at home than children in control groups. Also, it was observed that children from educationally disadvantaged families showed a particular large benefit from the program.
In Portugal
Before the SAFALIN Portugal 2024 intervention by Fondation Gasol, 75% of the child population met the recommendation of 60 minutes of moderate or vigorous physical activity per day. After the intervention, this figure increased to approximately 92%.
Before the SAFALÍN Portugal 2024 intervention, half of the participants had a low adherence to the Mediterranean diet. After the intervention, nearly half of them improved their eating habits, moving to an intermediate or high adherence level.
In Italy
In Italy: A marked improvement in nutritional knowledge and lifestyle habits among children who have followed the Fare & Bene programme.
These results show the importance of teamwork, and the association of public and private actors to deal with the many factors that influence the obesity pandemic.
Our strong link with the World Health Organization guarantees the follow-up of this type of action at a national and international level.
Associative and institutional partners
