Manifesto
The World Obesity Federation predicts that by 2030, more than 50% of the world’s population will be living with overweight or obesity if no significant action is taken.
“As a global specialist in personal insurance, BNP Paribas Cardif is proud to be able to contribute to the advancement of scientific research and the prevention of obesity, a social issue that affects an increasingly large proportion of all populations”, said Pauline Leclerc-Glorieux, Chief Executive Officer of BNP Paribas Cardif and member of the Executive Committee of BNP Paribas.
BNP Paribas Cardif’s obesity prevention programme has already benefited 1 million children and 3 million people, including their family members, in 13 countries.
Eating well increases life expectancy
According to the World Health Organization, four million people die each year from conditions that are linked to obesity. Obesity brings an additional risk of cardiovascular disease, hypertension, diabetes, and many other chronic health conditions, which can impact life and work. The pervasiveness of eating disorders, complications related to Covid-19 – including long Covid – and mental health problems are also potentially linked to obesity.
Obesity is therefore a key concern for our activity as a personal insurer.
Vision :
We believe that obesity can be defeated through better access to education, information and scientific advances. This approach promises better health for our customers, employees and partners.
Our convictions :
- Obesity is a concern for our future: statistics show the beginning of a radical change, whether in national and international recommendations and regulations, in the media or in the involvement of the pharmaceutical industry.
- It is easier to achieve results at the local level, by working with communities (schools, cities, etc.) and families.
- Funding must be allocated at the same local level, by supporting the right actor in the right place at the right time.
- Obesity is not an individual disease but a social issue that can be caused by genetic and hereditary aspects, such as the prevalence of ultra-processed foods in our diet, as demonstrated by advanced medical research
- We are the first insurance company to make the decision to fight obesity, and we are determined to establish our leadership role in this sector, benefiting from the relationship of trust we demonstrate with our customers and partners.
Our mission :
As a global specialist in personal insurance, BNP Paribas Cardif is proud to be able to contribute to the advancement of scientific research and the prevention of obesity, a social issue that affects an increasingly large proportion of all populations, including our customers, employees and partners.
We want to raise awareness of the issues related to obesity.
We are committed to supporting targeted scientific research, as well as initiatives that aim to educate and support individuals and families to implement healthier habits in terms of diet, physical activity and other health issues in the countries where BNP Paribas Cardif operates.
Our objective :
To perpetuate BNP Paribas Cardif’s role as a corporate citizen.
Our motto: “Helping people to better protect themselves in order to project a better future”.
We want to highlight our difference in social responsibility by focusing on:
- A global and fundamental health problem.
- This is a societal issue that is directly related to BNP Paribas Cardif’s role as an insurer for individuals.
- A common cause supported by BNP Paribas Cardif entities in France and abroad.
We aim to bring about fundamental changes in lifestyles by providing financial support and partnering with:
- Doctors and nutrition experts who provide us with scientifically valid information and advice.
- Local and international partner NGOs with expertise in teaching young people on social issues.
These partnerships also make it possible to disseminate messages on nutrition to our employees, those of our distribution partners and their customers.
The figures :
After three years of existence, the programme has been able to reach 1 million* children directly and 3million* people directly and indirectly, including their family members, in 13 countries.
*Children affected in schools according to the indications of our partner NGOs X average number of people per household per country according to the OECD estimate.
The statistics of our partner NGOs show concrete results as a result of simple actions at the local level:
In France
In France, we have chosen to view cooking as a powerful tool for social mobility and to place our trust in La Tablée des Chefs. Through its Education division, the organization runs culinary education workshops led by renowned chefs for middle school students in priority education networks and young people supported by child welfare services.
In 2024/2025, more than 464 workshops were delivered through two flagship programs: La Brigade Culinaire and Cuisine ton avenir. Since 2022, these initiatives have reached over 13,000 beneficiaries, both directly and indirectly.
In Germany
A randomized study of 64 day‑care centers (2 658 preschool‑age children) compared the NGO Stiftung Kindergesundheit’s TigerKids programme with no intervention. After one year, the combined prevalence of overweight and obesity was 26 % lower in the TigerKids group than in control centres. Further evaluation showed that children in the TigerKids arm ate significantly more fruit and vegetables at home and consumed far fewer calorie‑rich drinks than those in the control groups. The effect was especially pronounced for children from families with lower educational attainment.
Through the NGO’s Die Rakuns programme, sport, healthy cooking and health‑literacy skills are promoted via podcasts, videos, series and other educational content. The programme reached 670 000 direct beneficiaries in Germany in 2025 and has impacted more than 2 million people (directly and indirectly) since its launch in 2022.
In Austria
Austria joined the initiative in 2024. Through Stiftung Kindergesundheit’s TigerKids program, more than 2,500 people have already been reached, both directly and indirectly.
In Spain
The Gasol Foundation promotes healthy lifestyles through its SEISMO program, built around four key pillars: physical activity, healthy eating, sleep and rest, and overall well-being. The program specifically targets children in the most vulnerable communities, where the risk of obesity is 2.5 times higher than among more advantaged populations. Since 2022, SEISMO has reached over 89,000 beneficiaries.
In Portugal
In 2024, before the implementation of the SAFALIN Portugal program by the Gasol Foundation, 75% of children met the recommendation of 60 minutes of daily moderate to vigorous physical activity. After the intervention, this figure rose to approximately 92%.
Before the program, half of the participants showed low adherence to the Mediterranean diet. Following the intervention, nearly half improved their eating habits, reaching medium or high adherence levels.
Since 2025, a new partner, APCOI, has joined the initiative in Portugal. That same year, the program reached 62,000 people, including 25,000 children directly supported.
In Italy
In Italy, the Lovvati program by Fare x Bene has led to clear improvements in children’s nutrition knowledge and lifestyle habits.
Lovvati rests on four pillars: self‑acceptance, collective wellbeing, proper nutrition, and daily activity. It is delivered to primary and secondary schools through sessions that bring together psychologists, nutritionists and physical‑education teachers. Since 2022, more than 45 000 individuals (children, families and teachers) have been impacted directly or indirectly by Fare & Bene’s actions.
In Latin America
In Latin America, a partnership with UNICEF structures actions across five countries: Colombia, Mexico, Peru, Chile, and Brazil. These initiatives combine social media awareness campaigns, direct family engagement, school-based programs, and training for educational and school catering staff.
Overall, more than 560,000 people have been reached directly and indirectly.
These results show the importance of teamwork, and the association of public and private actors to deal with the many factors that influence the obesity pandemic.
Our strong link with the World Health Organization guarantees the follow-up of this type of action at a national and international level.