Our partnership with UNICEF in Latin America
In 2021, BNP Paribas Cardif and UNICEF joined forces at the regional level to contribute to preventing childhood overweight and obesity in Brazil, Chile, Colombia, Mexico, and Peru.
The main objective of the partnership is to prevent childhood overweight and obesity in schoolaged children through social and behavior change (SBC) strategies that promote healthy eating and physical activity in the school community and children in school.
This program, deployed throughout the region and adapted to local specificities and needs, has had a very significant positive impact on children, parents and educators since 2021.
| Total direct impact in 2022 and 2023 | Total indirect impact in 2022 and 2023 | |
| Brazil | 18,020 adolescents, 5,700 education, health managers, school teachers | 81,779 adolescents; 350,154 people reached through social media |
| Chili | 3,875 children/adolescents, 2,000 adults | 138,594 reached through social media |
| Colombia | 7,682 children and adolescents; 923 School Community | 499,312 People |
| Mexico | 8,000 children 608 service providers | 32 million people reached through social media and educational materials. |
| Pérou | 19,537 students, 2,149 health personnel, school principals, teachers, local authorities and parents | 888,974 people |
| Total | 66,494 | 33,958,813 |